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دوره آنلاین بازاریابی ورزشی

دوره آنلاین بازاریابی ورزشی


پردیس فناوری کیش_طرح مشاورین متخصص_گروه ورزشی


بازاریابی ورزشی شاخه‌ای از بازاریابی است که همزمان بر تبلیغ برنامه‌های ورزشی و تیم‌ها و همچنین تبلیغ کالاها و خدمات دیگر از طریق برنامه‌های ورزشی و تیم‌های ورزشی توجه دارد. در این سرویس عناصری که تبلیغ می‌شوند می‌توانند محصولات فیزیکی و یا یک برند باشند. هدف از این نوع بازاریابی به وجود آوردن استراتژی‌هایی است که مشتری از طریق آنها به تبلیغ یک ورزش و یا کالایی غیر از ورزش از طریق ورزش بپردازد. بازاریابی ورزشی همچنین برای اینکه مشتری نیازها و خواسته‌های خود را از طریق یک پروسه تبدیل شناسایی کند طراحی شده است. این استراتژی‌ها از همان چهار «پی» معروف در بازاریابی عمومی (محصول، قیمت، تبلیغات و محل) پیروی می‌کنند. با در نظر گرفتن این که ورزش‌ها یک خدمت محسوب می‌گردند، چهار «پی» دیگر نیز به بازاریابی ورزشی افزوده شده‌اند. این چهار «پی» عبارتند از: برنامه ریزی، بسته بندی، موقعیت یابی و ادراک. این چهار عنصر اضافه شده «مخلوط بازاریابی ورزشی» نامیده می‌شوند.

جهت ثبت نام در دوره آنلاین بازاریابی ورزشی به سایت زیر مراجعه نمایید .

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جهت ثبت نام در دوره آنلاین بازاریابی ورزشی به سایت زیر مراجعه نمایید .

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